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Branding & Website Redesign
Optumi is a a cloud computing service startup that makes it easy for data scientists to develop & train ML models. As a new SaaS startup they were looking to set themselves apart from their competitors, while maintaining aspects of the look-and-feel that dominate the market in their industry.
I helped them rebrand, starting with a new Company logo, a design system, and a refreshed website.
Process
01 RESEARCH
Research competitors in the industry to identify standard practices and points of differentiation
04 PROTOTYPE
Prototype a look a like mockup with clickable components with approved layout
02 BRANDING
Create a design system that pulls from their existing product for both light and dark mode
05 REFINE
Fine tune UI UX and add design elements for branding
03 CONCEPT
Sketch logo ideas and wireframes with new design system using paired down copy from website
06 IMPLEMENT
Work with customer and developer to implement designs for a functional deliverable
Before
After
