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Karty - mobile App Design
During the Fall semester of 2021, I worked on a proof of concept for a mobile application called Karty. Karty is a personalized activity plan that gives you a sense of fulfillment and rewards you with Kash for your accomplishments.
This project was part of a class initiative and funded by Northeastern University to help our group develop a semi-functional prototype during one semester. In my four person team, I was in charge of UI UX design and branding.
Click here for the Karty prototype!
PROCESS
01 BRAINSTORM
Concept & Opportunity Mapping to understand potential areas for innovation
04 MOCK UP & TEST
Create low fidelity prototypes in order to conduct user research
02 RESEARCH
Conduct surveys and ethnographic research to identify problems of selected target market
05 REFINE
Adjust product to incorporate user feedback as well as branding and design
03 CONCEPT
Concept innovative design solutions and plan UI infrastructures
06 PROTOTYPE
Work with developer and business analysts to identify cost of production and market analysis
process breakdown
RESEARCH & IDEATION
In order to create an innovative design solution we needed to understand our target market and how their needs were already being met and/or underserved.
First, we mapped our opportunity spaces and were able to brainstorm three concepts. By creating a Concept Selection Matrix and conducting surveys we were then able to move forward with our idea that is now Karty.
Concept Selection Matrix
Low Fidelity Wireframes
Before testing our idea, we needed to create low fidelity mock ups of the main user experience for Karty. Using our infrastructure architecture I outlined screens for the main interactions in order to gather user feedback before refinement. We gathered user feedback for two rounds, updating our low fidelity prototype according to the data collected.
Here are some examples of screen iterations that were sent out for user research. Prior to taking the Design lead, our group was assigned a University funded freelancer who created our first round of wireframes. As a team we decided it was best for the vision of our product that I would take responsibility for the design of Karty.
3rd Prototype Iteration
To the left are mock ups done by Aram Andonian, and industrial engineer originally assigned to our group to aid on product development before I took over as the Designer.
Low Fi Mock Ups
REFINE & PROTOTYPE
Using the data from user research, competitor analysis, and market analysis I then worked on branding and refining the UI UX design in order to build a clickable prototype.
Although we were unable to accomplish a fully functioning product because of time and cost constraints, this idea was voted as best in class amongst our peers.
In the future we would hope to expand upon this gamified experience and lean into the opportunities of Web3 and the metaverse.
Karty Final Prototype - designed by Julia Marrie